AMERICA TODAY

AMERICA TODAY - FW2020

America Today - The brand inspired by American College Lifestyle.

Since 1989 America Today has been the place to be for American brands in the Netherlands. Eastpak, Levi Strauss, Wrangler and Russell, are all brands that were sold first in the Netherlands by America Today. Nowadays America Today has over 70 stores and an active webshop in the Netherlands, Belgium and Germany,

This project is the first time FALSUM and America Today worked together on a campaign. The main goal of the FW2020 campaign was visualizing a certain vibe. The unique set of locations, a rooftop basketball court, several tall buildings all added to the ‘ American vibe’. Even though everything was shot in the Netherlands, it still feels like it is, or could be shot in America.

The deliverables of this project consisted of over 20 films, in landscape, square and portrait.