ICONIX - FOCUSED ENERGY
How do you make a film with an empty can?
To make impact..
Talent, ambition and energy..
Need your focus.
ICONIX is a different kind of energy drink, focused on millennials that are ready to make an impact on the world. So what did we do? Make a film full of energy, focused on several millennials all making their impact on the world.
To engage and spread the word ONE:NIL and FALSUM partnered up and created a social media and TVC campaign that captivates their core values all within 15 seconds. ICONIX is a partner for AJAX and AJAX eSports as well.
We combined forces with MAJORFIFTH and came up with a fresh approach to making music for this project: using the sound of an empty ICONIX can.
The combination of flashing, cinematic and energizing footage with music created from scratch (literally;) results in a film that shows that ICONIX helps people achieve greatness with focused energy.
CReW
Client - ICONIX | Director - Jordy Huijbregts | DP - Steijn Leijzer | Producer - Jamy Vodegel | Edit - Jordy Huijbregts
Gaffer - Maurits Prinsen | Grip - Vincent Jansen | Agency - One:Nil | Grading - Revolve |
Music - Major Fifth