ICONIX - FOCUSED ENERGY

How do you make a film with an empty can?  

To make impact..

Talent, ambition and energy..

Need your focus. 

ICONIX is a different kind of energy drink, focused on millennials that are ready to make an impact on the world. So what did we do? Make a film full of energy, focused on several millennials all making their impact on the world.

To engage and spread the word ONE:NIL and FALSUM partnered up and created a social media and TVC campaign that captivates their core values all within 15 seconds. ICONIX is a partner for AJAX and AJAX eSports as well.

We combined forces with MAJORFIFTH and came up with a fresh approach to making music for this project: using the sound of an empty ICONIX can.

The combination of flashing, cinematic and energizing footage with music created from scratch (literally;) results in a film that shows that ICONIX helps people achieve greatness with focused energy.


 

CReW

Client - ICONIX | Director - Jordy Huijbregts | DP - Steijn Leijzer | Producer - Jamy Vodegel | Edit - Jordy Huijbregts

Gaffer - Maurits Prinsen | Grip - Vincent Jansen | Agency - One:Nil | Grading - Revolve |

Music - Major Fifth


 

BEHIND THE SCENES